We all know how important it is to gain a trust worthy review in the mass of social media voices available at our finger tips in this day and age. Sometimes you can be searching and searching but it's tricky to know who to really listen to! You can spend hours scrolling and not knowing who is trying to sell you something or who is showing genuine love for a brand, confusing as F. Thats why we have picked our top 6 most influential voices (in our humble opinion). These are voices we trust, reviews we love and people who are not afraid to cut the crap and get down to the truth. They are also a selection of women who empower others to be exactly who they want to be. 

Heading into 2024 with a new start we wanted to share some faces that we have had our eyes on for all the right reasons!

SO LET'S GET TO IT!

1.

Image of Influencer InkedBone

Inked Bone

Bone is known for her alternative style, inclusive mindset but she is also not afraid to say it how it is. Regardless of ruffling some feathers Bone has proven time and time again to talk about situation with truth and chest and this extends to products. Her feed is full of products she genuinely uses day to day and this we love and value. It's a big part of why we picked Bone to be one of our brand ambassadors. Despite her huge ability to showcase for a brand Bone still upholds her humble nature and values and for us this F'ing ROCKS! She also regularly boosts & promotes small businesses which is truly epic!

She also stands for ALL people. Regularly talking about minority groups, disabilities and bodies that come in all shapes and sizes. This shows in so many ways that Bone is not afraid to use her platforms for the things she believes in. 

2.

Image of Influencer Notyourbasicmama

NotYourBasicMama

There is no denying that as soon as you see Hannah's content you feel welcome and at home. Whilst her language is often spicy Hannah does nothing but talk truth and facts. Brands love to work with Hannah (including us, she is part of our ambassador team!) and we understand why. If she think's something is shit, she will say its shit. It is clear that Hannah would rather de-influence you from a product she doesn't believe in then glorify a product when there is little faith there. 

Her content is littered with family feels, real life moments, lots of food & fashion here and there. Her vibe is immaculate and shes quickly gained traction as a trustworthy source of reality. 

3. 

Image of influencer RockNrollmama

RockNRollMama

Sarah is a true Social Media Gem! Without a doubt her alternative, gothy vibes are elite level but beyond that she shows such a natural side to her life. Her Instagram stories are littered with genuine recommendations, brands she adores & trusts. She has become a safe haven to the alternative fashion community with her outfit inspo reels, tagged stories and outstanding clap backs to negativity. 

One thing that truly wins our vote is Sarah's upfront and honest nature, she talks openly about any aesthetic work she has had done, her thoughts & feelings and regularly talks directly to her viewers giving advice, brands she adores and raw honesty!

4.

image of Dannie Darko

Dannie Darko

Hosting possibly one of the most grungy pleasing pages on the whole of the gram Dannie brings a vibe that is so pleasing to social media. The monochromatic squares she posts bring so much dark joy it's unreal. Her wardrobe posts are ones we lust over and you never see her push a ton of products, this is a definite vote of trust from us because when you do see her post you can almost guarantee it's because she loves the product or garment. You also get to see glimpses of real life within Dannie's stories and this is something we love. There is an undoubted relatability within Dannie that makes you feel at home on her little corner of social media. 

5.

image of influencer Cheryl

SelfLoveWithCJQ

Cheryl's page is a literal safe haven for women trying to find their confidence and love themselves - in fact every vibe is immaculate! Whether she is dancing to get you going in the morning, sharing moments of her life or empowering herself and other women in lingerie and body comfort Cheryl brings a sparkle which is so valued. Notoriously working with just a few brands so as not to over consume your thoughts she is most definitely a voice to trust and feel comforted with. This is one of the biggest reasons Cheryl is one of our brand ambassadors!

6. 

Image of Ashslifestories

AshsLifeStories

Despite her ginormous following Ash is the realest human across socials. There have been multiple times that we have cried with laughter watching her content, whether it's dressed as a Christmas Turkey in Iceland, holes in her fave knickers or the little rants she goes on there is no denying that Ash is hilarious. But more then that she is cut throat honest. If she think's something is shit, she is going to say it’s shit - most probably in those words. 

Ash has very long term relationships with the brands she works with which instantly shows loyalty & a dependable opinion. She is often a voice for body shapes and sizes including not being afraid to call out the issue's within the UK Plus Size availability within the High Street. Ash's stories are often littered with links & tags especially for small businesses! This was something we heavily factored in when asking Ash to become a brand ambassador for us! 

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We adore these top 6 influential voices we have picked out and they are often our go to's as a brand for product reviews we trust, a pick me up when needed or inspo when we have a wardrobe crisis. We genuinely believe that heading into 2024 people will be reaching less for influencer style reviews and for much more authentic thoughts & opinions and these women are certainly one's to watch! We want to know who you trust, value and watch out for the most so feel free to share your favourite voices below!

 

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